Projects

2008-2009:

B2B Marketing & Distribution Channel Development
    Sponsor:
        Cruise operator (undisclosed)
    My Role: 
        Supervisor / Project Leader
    Short Description:    
    -  Sales-support benchmarking
    -  Content analysis & implementation
 
Cruise Recruiting Quality
    Sponsor:
        Connect Jobs (International Crewing Agency)
    My Role: 
        Supervisor / Project Leader
    Short Description:    
    - Training manual editing, publication & promotion
    - Development of a professional training blueprint

Sustainable Destination Development
    Sponsor:
        Meyenburg Local Tourism Authorities (Schwanewede)
    My Role: 
        Supervisor / Project Leader
    Short Description:    
    - Consolidation of services offering
    - Target segment identification    
    - Gap analysis and development of sustainable development strategy

2007-2008:

    Sponsor:
        Peter Deilmann Rederei GmbH & Co. KG 
    My Role: 
        Supervisor / Project Leader
    Short Description:  
    - Profiling of the ultra-luxury cruise segment in Europe
    - Cruise vessel requirements and marketing strategy

Destination Management
    Sponsor:
        ITF (Market Research Consultancy)
    My Role: 
        Supervisor / Project Leader
    Short Description:    
    - Participation in the design & implementation of a large scale northern
       German incoming tourism survey 
    - Interpretation of the survey results  & development of a destination marketing                    strategy for the corresponding regions  

2006-2007:

 Market Penetration & Distribution Strategy
    Sponsor: 
       Royal Caribbean Cruise Line A/S
    My Role: 
        Supervisor / Project Leader
    Short Description:  
    - Empirical study of distribution performance
    - Data and recommendations input to localized marketing policy
 Customer Relationship Management
    Sponsor: 
        Peter Deilmann Rederei GmbH & Co. KG
    My Role: 
        Supervisor / Project Leader
    Short Description:  
    - Benchmarking of CRM practices in the cruise, tourism and service sector
    - CRM approach selection and construction of an implementation roadmap

 Market Introduction
    Sponsor:
       Green Baltic (Specialist Cruise Operator)
    My Role: 
        Supervisor / Project Leader
    Short Description:  
    - Develop a marketing concept (i.e. market analysis, marketing mix, implementation           plan) for the successful introduction of marine biology trips

 MIS Development
    Sponsor:
       Geb Schoemaker GmbH (Ship Consumables Supplier)
    My Role: 
        Supervisor / Project Leader
    Short Description:  
    - Examination & review of existing GS cruise market information model
    - Identification, location and collection of required cruise sector data
    - Development of an DB for the maintenance of cruise market content

 Market Feasibility Study
    Sponsor:
        ITF (Market Research Consultancy)
    My Role: 
        Supervisor / Project Leader
    Short Description:    
    - Contribution in the feasibility study for the development of a Theme-park
    - Analysis of the proposed location’s tourism potential, recommendations for the                 portfolio of tourism-services to be included  

2005-2006: 

 Market Analysis & Product Development
    Sponsor:
        Peter Deilmann Rederei GmbH & Co. KG
    My Role: 
        Supervisor / Project Leader
    Short Description:  
    - Multiple sub-projects exploring current customer preferences, potential of new               market segments and feasibility of new service developments