Lectures & Teaching
Tourism Courses
Tour Operating &
DistributionCourse Objective / Description:
Tour operators and the organisations involved with the distribution of holiday services and / or packages define a large part of what we call tourism today. They are the very organisations that have redefined “lodging” and “transport” to a “holiday”, while transforming it from a “privilege” to a “mass phenomenon”. This module aims at shedding light on tour operators’ and distributors’:
· Role and impact within the tourism sector
· Business models
· Core processes and lessons from practice
· Future opportunities and challenges
Course Format: Lectures & Discussion (23 contact hours)
Level: Undergraduate
Institutions:
- Bremerhaven University of Applied Sciences (B.A. in Cruise Industry Management)
Tourism Information SystemsCourse Objective / Description:
Evidently, tourism has from the very beginning been a highly information-intensive business and tourism companies have been amongst the earliest adopters of information technology. In today’s tourism, information systems are operationally vital and strategically significant. They support (to varying degrees) all core tourism processes and affect the entire sector’s form and future. This course will be introducing the:
· Developmental-, operational- and managerial-aspects of tourism software applications
· Main categories of information systems likely to be encountered within tourism, their properties and interrelationships
· The organisational and strategic issues surrounding information systems in tourism
Course Format: Lectures & Discussion (23 contact hours)
Level: Undergraduate
Institutions:
- Bremerhaven University of Applied Sciences (B.A. in Cruise Industry Management)
Tourism Security ManagementCourse Objective / Description:
Over the last years, professional safety & security management have become increasingly relevant in the tourism sector. This course aims at introducing students to key security concepts, aspects and management approaches, while at the same time exploring their utilisation in a tourism context
The course examines tourism security from a variety of perspectives (individual / behavioural level, micro- and macro-levels). More specifically, the course covers the following topics:
- Individual Security Management (i.e. the psychology of risk, the psychology of fear, cognitive biases)
- Risk management (i.e. risk assessment techniques, security management, business continuity planning)
- Crisis & reputation management (i.e. the nature of crises, crisis response management, crisis public relations)
Course Format: Lectures, Discussion, Case-Studies (23 contact hours)
Level: Undergraduate
Institutions:
- Bremerhaven University of Applied Sciences (B.A. in Cruise Industry Management)
Tourism Innovation ManagementCourse Objective / Description:
Innovation is arguably an always pressing issue in modern organisations. Even though the 'strike of genius' and 'inspiration' cannot be guaranteed, an environment that fosters and promotes innovation can be developed and managed. This course aims at equipping students with a variety of approaches and frameworkss, serving this purpose More specifically, the course covers the following topics:
- Innovation Opportunity Identification Frameworks
- Innovation Difussion and Forecasting
- Innovation Obstacles and Coping Strategies
- Concept Development & Investor Marketing
Course Format: Lectures, Business Plan Development & Presentation (23 contact hours)
Level: Undergraduate
Institutions:
- Bremerhaven University of Applied Sciences (B.A. in Cruise Industry Management)
Business Courses
Strategic Analysis &
ThoughtCourse Objective / Description:
Strategy is according to many the most elusive and creative discipline of business and management. As such, it extends way beyond the analysis and elaboration enabled by 2x2 matrixes, checklists, catchy acronyms and silver bullets. Strategic management involves the:
· Ability to integrate a variety of perspectives,
· Flexibility to switch between the abstract and the specific,
· Experience resulting from the implementing concepts / ideas and learning from it
During this course, students will be encouraged to develop and practise those aspects and skills, whilst moving away from standardised strategic frameworks to unconventional strategic thinking.
Course Format: Lectures, Discussion & Simulation (23 contact hours)
Level: Post-graduate
Institutions:
- Bremerhaven University of Applied Sciences (M.A. in Change Management for SMEs)
- Bremen University of Applied Sciences (International MBA programme)
- Russian Academy of Foreign Trade (M.A. in Global Management)
Project ManagementCourse Objective / Description:
The aim is to introduce project management as a discipline, which exceeds the familiar collection of guidelines and “how-to recipe books”. Hence, both micro (i.e. single project) and macro-aspects (i.e. projects in the wider organisation) are introduced and discussed within this course. Commonplace project management techniques, tools and practices are addressed (i.e. Gantt charts, PERT diagrams, Project management software support, project management methodologies). In addition, practical tips and lessons from experience are provided (e.g. meeting management, issue management).
Course Format: Lectures & Discussion (23 contact hours)
Level: Undergraduate / post-graduate (extended course contents - focus on macro-aspects)
Institutions:
- Bremerhaven University of Applied Sciences (B.A. in Cruise Industry Management)
- Bremerhaven University of Applied Sciences (B.A. in Business Administration)
- Bremen University of Applied Sciences (M.A. in European Studies)
Information Systems Courses
Foundations of Information
SystemsCourse Objective / Description:
The course aims at equipping (social science) students with the basics and terminology required to gain an understanding and extend their knowledge in the field of information systems and their management
Course Format: Lectures & Discussion (23 contact hours)
Level: Undergraduate
Institutions:
- Bremerhaven University of Applied Sciences (B.A. in Cruise Industry Management)
Information Systems DevelopmentCourse Objective / Description:
The course aims at introducing students to the main approaches guiding information systems projects. On this basis students should be able to place themselves can constructively gain experience within real-life system development projects
Course Format: Lectures & Discussion (23 contact hours)
Level: Undergraduate
Institutions:
- Bremerhaven University of Applied Sciences (B.A. in Cruise Industry Management)
Competence-Building Courses
Research Methods &
TechniquesCourse Objective / Description:
Research competence, the principles guiding it and the issues that surround it are considered essential for academic as well as business success. Making sense of the world around us; systematically questioning our environment and critically evaluating the data it provides, is more relevant today than ever before. The ability to survive in a complex and overloaded with information world, whilst competing in the global arena of knowledge and creativity, requires seeing what the others don’t… This is enabled by the acquisition of research competence. Following an introduction in epistemology and research methodology, students should have obtained the necessary background required to develop their research competence and experience. This introduction is supported by class exercises, forcing the students to deal with the practicalities and realities of applying research methods and data collection techniques.
Course Format: Lectures, Discussion, Class exercises, Multimedia (23 contact hours)
Level: Undergraduate / Postgraduate (extended contents with emphasis on research techniques)
Institutions:
- Bremerhaven University of Applied Sciences (B.A. in Cruise Industry Management)
- Bremen University of Applied Sciences (International MBA programme)